4X Conversion - SaaS Unified Consumer Funnel
Summary
Produced a 400% purchase conversion improvement(an tracking continued progress) with homepage and funnel redesigns focused on the KPI of conversion improvements.
WIP - work in progress with full case study coming soon
My role:
Senior UX Interaction Designer and Design Led
Team:
Me (Senior UX Designer, Design lead)
Junior Designer
Illustrator
Project Manager
Full development team
Key improvements:
Simplicity
UX best-practices
reduced cognitive load
price transparency.
Summary
Produced a 400% purchase conversion improvement(an tracking continued progress) with homepage and funnel redesigns focused on the KPI of conversion improvements.
WIP - work in progress with full case study coming soon
My role:
Senior UX Interaction Designer and Design Led
Team:
Me (Senior UX Designer, Design lead)
Junior Designer
Illustrator
Project Manager
Full development team
Key improvements:
Simplicity
UX best-practices
reduced cognitive load
price transparency.
Summary
Produced a 400% purchase conversion improvement(an tracking continued progress) with homepage and funnel redesigns focused on the KPI of conversion improvements.
WIP - work in progress with full case study coming soon
My role:
Senior UX Interaction Designer and Design Led
Team:
Me (Senior UX Designer, Design lead)
Junior Designer
Illustrator
Project Manager
Full development team
Key improvements:
Simplicity
UX best-practices
reduced cognitive load
price transparency.
