EcoBee - Reimagined with Simplicity

Summary

The app is elegant and futuristic with a dark aesthetic. The simple interface is intuitive and has little clutter or distraction.

Nonetheless, there are areas for improvement.

Use case study:

Google Slides Presentation and walkthrough:

https://docs.google.com/presentation/d/1fOYHqZ-xZEye3hpB5Z2NugoRi56gtlGGxKZBZBLF-yU/edit?usp=sharing

The Problem

The Ecobee smart-home thermostat app, and device interface, can be confusing to new, or unfamiliar users. The navigation is slightly disjointed and it is difficult to find the features I need quickly. 


Key Insights and Jobs to be Done (JTBD)
  1. Navigation

    1. Highlight areas of the interface that get more frequent use by certain user personas.

      1. As a user, I want to access and modify my comfort settings faster.

  2. Menu

    1. Rearrange interface options and de-prioritize the weather feature as a app menu option.

      1. As a user, I want schedule as main menu options for faster access.

  3. Identifiers

    1. Menu icons could be more affordable and shortcuts are not quickly observable.

      1. As a user, it would be helpful if the status indicator looked like buttons so I know I can interact with it.


The Redesign

To correct the problem, I identified the pathways using user personas. I then modified the info architectecure by providing the user faster access to desired features and with more identifiers. 

  • Placed weather icon outside app menu

  • Added Comfort and Schedule 

  • Text to assist in identifying

  • Added circle to indicate actions.

Validation

Hypothesis:
  • New users can access areas of the app faster and more easily without detriment to current user base.

Assumptions
  • User personas: automation, schedule, comfort, & eco.

  • Weather is still used frequently in EcoBee app.

  • User prefers fast access versus more beautiful aesthetic (3 menu options).

Testing Methods
  • A/B Testing - have users go through proposed design vs current and compare qualitative/quantitative data.

  • Shadow users - observe click patterns and habits. 

  • Survey - to active users; what do they think? (A/B)

Delivered Solution

Enhancements:
  • More discoverable for new users.

  • Faster access to schedule and comfort.

Possible Success Metrics
  • 50% of new users understand app faster.

  • Less than < 30% of current users prefer current design (most like redesign).

  • 20% fewer support calls regarding assistance with the app onboarding.

Links