Zero to One with a $2.5MM Fitness Tech Start-up




BaziFIT is a revolutionary system so therefore, the app must be revolutionary as well. We conducted through user research and user testing, and applied our findings towards the BaziFIT V2 App. As you can see, the branding is now well-informed and the strength of the UI is increased because of our research. We jumped on the dark UI band-wagon because it fits our modern branding, no nonsense ethos, and into gym settings quite well. The user experience is refined thanks to through testing guided by real user experience and feedback. This process lasted several months time with moonlighting usually on the weeknights or weekends, but the final results were worth it. Once users finish setting up through the on-boarding process, it only takes 3 taps to get your workout tracking started.
Tools used:
Photoshop
Sketch
Illustrator
Adobe XD
Affinity Designer
Skills:
UX/UI
Product Design
Branding
Web Development (HTML/CSS,JavaScript)
Creative Direction
Marketing Strategy
Links:
Take the InVision.com prototype for a spin!
See the BaziFIT website I designed.
See the BaziFIT branding.
See the BaziFIT V1 app.



BaziFIT is a revolutionary system so therefore, the app must be revolutionary as well. We conducted through user research and user testing, and applied our findings towards the BaziFIT V2 App. As you can see, the branding is now well-informed and the strength of the UI is increased because of our research. We jumped on the dark UI band-wagon because it fits our modern branding, no nonsense ethos, and into gym settings quite well. The user experience is refined thanks to through testing guided by real user experience and feedback. This process lasted several months time with moonlighting usually on the weeknights or weekends, but the final results were worth it. Once users finish setting up through the on-boarding process, it only takes 3 taps to get your workout tracking started.
Tools used:
Photoshop
Sketch
Illustrator
Adobe XD
Affinity Designer
Skills:
UX/UI
Product Design
Branding
Web Development (HTML/CSS,JavaScript)
Creative Direction
Marketing Strategy
Links:
Take the InVision.com prototype for a spin!
See the BaziFIT website I designed.
See the BaziFIT branding.
See the BaziFIT V1 app.



BaziFIT is a revolutionary system so therefore, the app must be revolutionary as well. We conducted through user research and user testing, and applied our findings towards the BaziFIT V2 App. As you can see, the branding is now well-informed and the strength of the UI is increased because of our research. We jumped on the dark UI band-wagon because it fits our modern branding, no nonsense ethos, and into gym settings quite well. The user experience is refined thanks to through testing guided by real user experience and feedback. This process lasted several months time with moonlighting usually on the weeknights or weekends, but the final results were worth it. Once users finish setting up through the on-boarding process, it only takes 3 taps to get your workout tracking started.
Tools used:
Photoshop
Sketch
Illustrator
Adobe XD
Affinity Designer
Skills:
UX/UI
Product Design
Branding
Web Development (HTML/CSS,JavaScript)
Creative Direction
Marketing Strategy
Links:
Take the InVision.com prototype for a spin!
See the BaziFIT website I designed.
See the BaziFIT branding.
See the BaziFIT V1 app.